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How to use behaviour analysis for business success do you ever feel frustrated, anxious or ineffective when communicating with others at work? Miscommunications lead to wasted time, productivity losses and in some cases upset and anger. It really does not need to be that way. Sharing the secrets of behaviour analysis (The study of what we say and how we say it), ally br>Yates draws on extensive academic research and over 30 years of corporate experience. With an informative, easy-to-read style, the concepts are clearly explained and supported by illuminating examples. This book provides clever, practical tips for modifying your behaviour so that you can increase your effectiveness and achieve more positive outcomes.